5 Ways to Maximize Facebook Post Interaction for Your Music

I hear complaints from artists and producers all the time about how they hardly get any interaction on their personal Facebook page when posting about their music. As a creative myself, I've been there and know first hand how frustrating that is. You spend large amounts of time and effort creating something special and then when you share it, nobody responds. This may sometimes leave you discouraged and thinking something is wrong with your music. If that sounds like you, then I'm glad you're reading this! In reality, there are more variables involved in Facebook interaction than you realize. For personal pages, Facebook has put algorithms in place to minimize spam exposure. They analyze your posts and then determine how many people on your friends list will see your content. If your post seems to be more of an advertisement, the exposure will be minimal to your friends list. In order to get the most exposure for your posts, here are 5 key things I've learned through much trial and error (and mistakes lol).

1. Stick to 1-4 High Quality Posts a Day

In this new social media era, we tend to document and share a large portion of our daily activity. Sometimes, the things you share aren't necessarily conducive to your brand. If you want to be taken seriously (by both your Facebook audience and Facebook's algorithms), you have to start being more mindful of the quality and quantity of your posts. Be genuine in your approach and share your heart. Focus on posting high quality content one to four times a day. So what is a high quality post? Anything that positively builds up either your brand or your audience. Examples would be content showing you working on music (pics or vids), giving people a back story of how you got started, giving people a glimpse of who you are as person, sharing encouraging/inspiring words your audience, sharing tips, giving things away, etc. These are the types of posts that will generate interaction and interest. These are also the things that Facebook's algorithms lend the most exposure to. Tasteful advertisement posts are also okay from time to time but keep those at a minimum. You may be thinking that you've already been sharing links to your music, youtube videos, and instagram content so why aren't you still getting interaction? That leads to the next point.

2. Keep link posting at a minimum.

When it comes to personal pages, Facebook hate's outside links (especially links to their social media competitors). They lean more towards giving exposure to internal content, not external content.This is one of the main reasons why when you post links to your music or website, you will get a much lower response than other types of posts. If you want to post more links, you should strongly consider creating a Facebook fan page. From there, you can post your links and setup paid ad campaigns in order to get better exposure for your links. But when it comes to your personal page, the next point covers your solution for more content exposure.

3. Upload Your Content Directly to Facebook

Instead of sharing links to your videos and pictures, upload them straight to your personal Facebook page. Your content will get much more exposure this way. Besides well written and impactful posts, I've found photos to get some of the best interaction. One thing to keep in mind though is don't put too much text in your photos/videos. Facebook will see this as advertisement and limit the exposure to your audience. Stick to mostly organic content not advertisement material. As far as your music, try highlighting your music in vlog type videos. Show people a snippet of what you're working on and also some behind the scenes footage. Only share direct links to your music occasionally. Don't worry about people not knowing your links. When people watch/listen to your videos, the one's who feel your music will either ask for your links or look you up themselves. That's really the whole point. Focus on providing value and generating interest.

4. Avoid Spamming at All Costs

This should go without saying, but I think alot of times people don't realize that they are spamming. I certainly was an avid spammer at the beginning and I had to learn the hard way. Spamming is basically when you send or share unsolicited messages/content. Don't post links to your music on people's pages, inboxes, group messages, comments, tagging people, etc unless they tell you that's okay. Most people DON'T want you to do this stuff. These things drive people away rather than entice them to listen. People will report you which means Facebook will allow even less people to see your content. Don't assume people don't like your music because you're not getting a response. It could simply be the way you're presenting it. You may be too aggressive.

5. Be Mindful of How You Present Your Content

I think sometimes people have a false perception of how sharing music works. I surely did when I first started lol! It's not your job to tell people what to do in regards to your music ("Buy my music", "support my music", etc). Your job is to create the highest quality art that you can possibly make, create options for how that art can be consumed, and then put it out there. From there, you have to give people room to make their own choices about your music and be okay with their choice. Honestly, nobody is obligated to listen or respond. You have to avoid the feeling of entitlement and realize that every listen/response is a gift not a requirement. Treat it as such. Don't worry about the response. Just keep putting out excellence because quality music always rises to the top. Be patient. You can do this!

P.S. I meant to add a very important point. Alot of times I see frustrated artists/producers complain on their Facebook pages about people not supporting. Never do that, ever. It presents a bad image and actually drives potential supporters further away. I know it's frustrating, but if you need to vent, call a friend or chat with someone privately. Airing your frustrations on a public platform like Facebook will do alot more to harm you than help your efforts. Hope this helps!